Sunday, November 22, 2009

'New Moon' Shatters One-Day Gross Record

NOV 22, 2009 - The Twilight Saga: New Moon raked in an estimated US$72.7 million (RM252 mil) on about 8,500 screens at 4,024 sites in the US - shattering the record for the biggest one-day gross. The Dark Knight was the previous title holder with US$67.2 million on around 9,300 screens at 4,366 sites.

New Moon's first day more than doubled that of its predecessor Twilight, which debuted at US$36 million on around 6,000 screens at 3,419 sites. Twilight's first weekend wound up at US$69.6 million, which was also less than New Moon's first day.

New Moon's US$72.7 million first day included an estimated US$26.3 million from its midnight opening, which was also a record. The Dark Knight made US$18.5 million on its midnight opening, which means it generated more business after its midnight showings (US$48.7 million) than New Moon did (US$46.4 million). The Dark Knight still holds the record for biggest weekend (Friday-Saturday-Sunday) ever: US$158.4 million. (Courtesy of Boxofficemojo)


At 9:29 pm, Anonymous Anonymous said...

It simply showed that moviegoers in US are mostly dominated by teengers now ?

At 11:34 pm, Blogger Lim Chang Moh said...

That's right. Just like everywhere else in the world, teenagers and students form the bulk of cinema-goers. A lot of the adults just go for DVD rental or the occasional show.

New Moon gets a big boost from its bestseller book series, just like H. Potter.

At 6:10 pm, Blogger Emily Choong said...

but it's better than H. Potter ;)

At 5:30 pm, Anonymous Anonymous said...

So strange that audience standard of watching movies could DROPPED through age instead of improving.

Movies are meant for the big screen. DVDs are meant for collection. I will never watch a movie that I want to watch for the first time in dvd.

As standard of audience dropped, movies quality also dropped.

At 11:44 pm, Blogger Lim Chang Moh said...

Hi anon,

I think it is the question of technology taking over rather than quality of movies (or script). With advances in CGI and other f/x, audiences go for the thrill factor rather than the intellectual or emotional factor. It is like getting their adrenalin fix.

So it is not the standard dropping but audiences having a different standard now! Nice point, pal.


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