Wednesday, July 27, 2011

Spy Kids 4D Comes With Aromascope (Smell)

JULY 27, 2011 - Golden Screen Cinemas (GSC) has announced that it is releasing Spy Kids: All The Time In The World in its touted 4D version - with Aromascope, offering viewers the fourth dimension of smell.

Besides the usual 3D glasses, moviegoers will be provided an Aromascope card (above) with eight different scents that can be sniffed at corresponding times throughout the There will be a short introduction at the beginning of the movie explaining how to use the card. As the numbers flash on the movie screen, the moviegoer will wipe a finger over the corresponding number on his/her card (like on an i-Phone, no scratching involved). As each of the eight aromas is unleashed, the moviegoer will get to experience a special moment in the movie and be 'transported' into scenes in the family adventure film.

The 'smell-o-vision' gimmick has been around for a while, with most of them discarded after experiencing a few disasters with the smell. The 2003 film Rugrats Go Wild! used 'Scratch-n-Sniff' cards to add another level of experience.

Directed by Robert Rodriguez, 'Spy Kids 4' stars Jessica Alba, Joel McHale, Jeremy Piven and Ricky Gervais as the voice of Argonaut, a robotic dog. It opens nationwide on August 18.

I wonder if we get to smell robotic dog fart in one of the eight scents.


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